Evaluation Question 2

How does your media product represent particular social groups?

From the results below I can see that my target audience will be ranged mostly from the ages of 13-19 and will be suitable for both male and female audiences. The main social group my media product will represent is any young adult that listens to any Indie based music, which again can also be favouritised by both male and female audiences.

Export

Customize

What is your gender

• Answered: 12 
 
• Skipped: 0

MaleFemale

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Male	33.33% 4
– Female	66.67% 8
Total	12

These results show that there is more of a female audience than a male as the female audience is 66.67% and the male is 33.33%.

Q2

Export

Customize

What is your approximate average household income?

• Answered: 12 
 
• Skipped: 0

£0 to £24,999

£25,000 to

£49,999

£50,000 to

£74,999

£75,000 to

£99,999

£100,000+

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– £0 to £24,999	16.67% 2
– £25,000 to £49,999	58.33% 7
– £50,000 to £74,999	25.00% 3
– £75,000 to £99,999	0.00% 0
– £100,000+	0.00% 0
Total	12

These results show that 58.33% of the audience have a household income between £25,000 to £49,999.

Q3

Export

Customize

How many live music events have you been to in the past year?

• Answered: 12 
 
• Skipped: 0

0 to 45 to 910+

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– 0 to 4	83.33% 10
– 5 to 9	0.00% 0
– 10+	16.67% 2
Total	12

These results show that 83.33% of the audience have attended between 0 to 4 live music events in the past year.

Q4

Export

Customize

Which artist/band do you prefer?

• Answered: 12 
 
• Skipped: 0

Arctic monkeysColdplayLana Del RayKings of LeonOasis

Florence and

the machine

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Arctic monkeys	16.67% 2
– Coldplay	8.33% 1
– Lana Del Ray	33.33% 4
– Kings of Leon	16.67% 2
– Oasis	16.67% 2
– Florence and the machine	8.33% 1
Total	12

These results show that 33.33% of the audience prefer the artist Lana Del Ray rather than the other artists given.

Q5

Export

Customize

Which Indie magazine do you prefer?

• Answered: 12 
 
• Skipped: 0

INDIEQBULLETTENMEFAULT

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– INDIE	16.67% 2
– Q	50.00% 6
– BULLETTE	0.00% 0
– NME	33.33% 4
– FAULT	0.00% 0
Total	12

These results show that 50% of the audience prefer the magazine Q to the other magazines offered.

Q6

Export

Customize

How much do you spend on music a month? (downloads, CD's etc)

• Answered: 12 
 
• Skipped: 0

£0 to £19.99£20 to £39.99£40 to £59.99£60+

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– £0 to £19.99	83.33% 10
– £20 to £39.99	16.67% 2
– £40 to £59.99	0.00% 0
– £60+	0.00% 0
Total	12

The results show that 83.33% of the audience spend up to £19.99 on music a month.

Q7

Export

Customize

Do you enjoy competitions in magazines?

• Answered: 12 
 
• Skipped: 0

YesNo

If yes, which

competitions...

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Yes	0.00% 0
– No	75.00% 9
– Responses If yes, which competitions do you prefer?	25.00% 3
Total	12

75% of the audience say hat they don't enjoy competitions in magazines.

Q8

Export

Customize

Do you follow your favorite bands/artists on social media?

• Answered: 12 
 
• Skipped: 0

YesNo

If yes, which

social media...

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Yes	16.67% 2
– No	8.33% 1
– Responses If yes, which social media site do you prefer?	75.00% 9
Total	12

75% of the audience prefer to follow their favorite bands/ artists on twitter rather than any other sites.

Q9

Export

Customize

What is your age?

• Answered: 12 
 
• Skipped: 0

13 to 1718 to 2425 to 3435+

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– 13 to 17	100.00% 12
– 18 to 24	0.00% 0
– 25 to 34	0.00% 0
– 35+	0.00% 0
Total	12

These results show that 100% of the audience are between the ages of 13 and 17 this gives me a clear view on which age group to aim my magazine at.

Q10

Export

Customize

How do you listen to music?

• Answered: 12 
 
• Skipped: 0

itunesmusic apps

Online

streaming

CD

If you picked

music apps,...

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– itunes	25.00% 3
– music apps	8.33% 1
– Online streaming	58.33% 7
– CD	0.00% 0
– Responses If you picked music apps, which apps do you prefer?	8.33% 1
Total	12

58.33% of the audience say that they prefer to stream their music online rather than by itunes or music apps etc.